The shift is already here
๐ 467%
Growth in LLM search usage since 2023. More product discovery now happens inside tools like ChatGPT than through Google itself.
If AI Doesn't Recommend You,You Don't Exist
The biggest discovery shift in 20 years is happening right nowโand most brands aren't even tracking it.
Where we've been featured
The way people search has changed.
AI-powered tools like ChatGPT, Gemini, Claude, and Perplexity are now answering the questions your future buyers are asking.
But here's what no one's telling youโฆ
LLM ACTIVITY MONITOR v2.4.1
โ LIVE
The Reality Check
AI models are reshaping how people discover brands. Here's what's actually happening.
You can't track what you can't see
๐ 90%
Of ChatGPT citations come from sources ranked beyond page 1 of Google. Strong SEO doesn't mean you'll show up in AI answers.
LLMs pick winners
๐
There's no list of 10 options anymore. Chat-based search gives one brand, one product, one result. You're either namedโor invisible.
If your brand isn't being mentioned in AI answers,you're not even in the conversation.
AI search is redefining brand discovery. Position yourself where it matters.
The new SEO metric no one's reporting on(yet)
LLM Visibility is about whether your brand is actually mentionedโand trustedโby AI systems when users search conversationally.
It's a different set of rules, sources, and signals than traditional SEO.
AI is changing how content gets discovered. Now, SEO ranking โ LLM visibility.
โ Vercel (@vercel) June 10, 2025
No one has all the answers, but here's how we're adapting our approach to SEO for LLMs and AI search.https://t.co/wesQMO5GID
Whether you want to call it GEO, AI SEO, SEO, or anything elseโฆ the more important thing is that you focus on ensuring LLM is citing your business.
โ Neil Patel (@neilpatel) September 13, 2025
Just like marketers and companies call it different names, many people are looking for "AI Rankings." pic.twitter.com/tz8DU86hHq
โ๏ธBrand mentions are the new backlinks in the age of AI search. While Google counts links, AI counts conversations. The game has shifted from link-building to voice-building.
โ Britney Muller (@BritneyMuller) February 18, 2025
๐Here's what's fascinating: AI doesn't need hyperlinks to understand authority, it reads context moreโฆ pic.twitter.com/110cNJ0HaZ
SEO is slowly losing its dominance. Welcome to GEO.
โ a16z (@a16z) May 28, 2025
In the age of ChatGPT, Perplexity, and Claude, Generative Engine Optimization is positioned to become the new playbook for brand visibility.
It's not about gaming the algorithm โ it's about being cited by it.
The brands thatโฆ pic.twitter.com/jsjZ4ee8Z6
Answer engine optimization (AEO) is a set of marketing practices used to increase your brand's visibility in AI-generated answersโlike Google's AI Mode and ChatGPT responses.
โ Semrush (@semrush) September 17, 2025
Key AEO techniques include:
1. Getting positive mentions in news articles, blogs, podcasts, and otherโฆ pic.twitter.com/zSVcYQqSLb
I don't know how many times I can keep saying this:
โ Mordy Oberstein๐๏ธ๐ฎ๐ฑ (@MordyOberstein) September 17, 2025
If you are a brand, you should be concerned with the perception of your brand across the ENTIRE web if you want to get some LLM visibility. It is not about your cite being sourced. It is about how you are perceived.
[BTW,โฆ pic.twitter.com/985ihwuJHJ
Get Featured in AI Search (4 Steps)
โ Matt Diggity (@mattdiggityseo) September 8, 2025
Forget Google's blue links for a second.
The new battleground is whether ChatGPT, Gemini, and Perplexity actually mention your brand.
And yes: it has real bottom-line applications.
Applications
โข If AI keeps recommending you, you winโฆ
#strato In the Age of AI Search, PR Holds the Keys to Visibility https://t.co/2LRdF9O3ym
โ Mark Carrington (@Stratocharge) September 17, 2025
๐ฅ ๐๐๐ ๐๐ ๐๐๐๐๐๐๐๐๐๐ ๐๐๐ ๐ฅ
โ Chris Panteli (Co-Founder) (@Linkifi_) August 27, 2025
We analysed 96 LLM visibility audits across multiple industries โ and uncovered something huge:
๐๐ข๐ง๐๐ญ๐ฒ-๐ง๐ข๐ง๐ ๐ฉ๐๐ซ ๐๐๐ง๐ญ of businesses are ๐ข๐ง๐ฏ๐ข๐ฌ๐ข๐๐ฅ๐ to ๐๐ก๐๐ญ๐๐๐.
When customers ask AI forโฆ pic.twitter.com/BIy5me7Dqd
Different Sources
LLMs pull from earned media, Wikipedia, structured data, and high-trust sources
Authority Focused
They favor authority, credibility, and real-world citationsโnot just keyword rankings
Recommendation Based
They recommend based on who's consistently mentioned and clearly described
Different Sources
LLMs pull from earned media, Wikipedia, structured data, and high-trust sources
Authority Focused
They favor authority, credibility, and real-world citationsโnot just keyword rankings
Recommendation Based
They recommend based on who's consistently mentioned and clearly described
This is how your brand gets discovered now.
LLMs are your new homepage
60%
of product discovery now starts in AI chats
467%
growth in LLM traffic since 2023
90%
of ChatGPT citations come from page 2+ of Google
0-click
search is explodingโyour site might never get visited unless you're named directly
""If your brand isn't being pulled into the answer, it's not even part of the conversation.
Start wherever you are
Here's how to take your first step toward LLM visibility.
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Complete Strategy
Full AI Visibility Strategy Blueprint
The complete roadmap to LLM dominance. Deep-dive analysis, comprehensive strategy document, and a 90-day implementation plan to systematically build your AI search authority.
4-phase implementation roadmap
Authority content engine plan
90-day quick wins strategy
Why Should You
TRUST
Us?
Chris Panteli, our co-founder, is an internationally recognized speaker.
This is him speaking at SEO Estonia on building authority through digital PR.
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Breaking News
The AI Hype is Real
Understanding the change in search and how you can be discovered is one of the most significant factors determining your business success in 2024.
The writing is on the wall. AI is changing everything.
Major publications worldwide are reporting the same story: traditional search is dying, and businesses that don't adapt will be invisible.
Want to talk to one of our team?
Let's discuss your AI visibility strategy and how we can help you dominate search results.
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